autobiz unveils ‘autobizDigital’, comprehensive solutions to enhance New and Used Car omni-channel sales
- autobiz is excited to announce the launch of its latest suite of digital solutions designed to meet the current needs of the automotive players.
- With a focus on generating qualified traffic, digitalising trade-in processes, monetising digital automotive traffic, and optimising digital ecosystems, autobizDigital aims to support OEMs in retaining their clients, a strategic target in a very competitive 2025 market.
- To complete this new offer, autobiz is also launching a new digital barometer focused on leads generation and brand performance.
- This new autobizDigital offer, combined with autobizDigital Barometer, will support 2025 objectives for New and Used Car strategies, helping industry players to better anticipate market dynamics.
An historical autobiz business
Since its first on-site OEM back in 2013, autobiz has built itself up to be a European leader in new and used car omni-channel sales. Based on online to offline trade-in offers, our solutions answer an important new-car sale point of the customer’s journey: in Europe, for example, more than 75% of new car buyers need to trade in their current vehicle, making trade-in prices crucial for network performance and market share growth.
With over 3 million leads generated in 2024, and an average conversion rate of over 7% on new car leads linked to trade-in offers, autobiz proposes tailored solutions to over 10 brands and 100 on-site OEMs, including standalone websites and integrated modules for e-commerce.
Facing our clients’ current needs, to invest more into retaining their existing clients, notably after a complicated previous year and an expected highly competitive 2025, autobiz’s 40 dedicated experts across five offices (Berlin, Paris, Milan, Valencia, and Porto) have reshaped and enriched autobiz’s current offer into a new improved suite called autobizDigital.
What is in autobizDigital:
autobizLeadGen: This solution is designed to fuel sales channels with qualified business leads. It offers three levels of service – Light, LeadGen, and Plus – each tailored to match specific business targets and needs. The LeadGen Plus package includes a stand-alone website with content and SEO management, ensuring maximum visibility and lead generation potential.
autobizPricingFactory: This tool helps automotive businesses reactivate their unexploited customer databases by providing bulk valuations and personalised pricing strategies. On top of that, it also supports CRM/PRM campaigns by informing customers of their car’s value, encouraging them to consider their next purchase.
autobizEcommerce: This module provides an immediate online valuation of any car, integrating seamlessly into both new and used car purchase journeys. It offers four levels of service, each designed to enhance the customer’s journey and maximise the value proposition of e-commerce platforms. This service relies on autobiz’s historical tools, such as autobizCarcheck to appraise a car in which to get a firm price, as well as autobizClic2Sell, the right solution to resell the car.
Scope of Availability
autobizDigital solutions are available across 22 European markets, including Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the UK.
A new barometer to track new vehicle leads
Additionally, autobiz is introducing a monthly barometer designed to provide automotive manufacturers and professionals with estimates on New Vehicle leads evolution, offering a clear view of market trends and developments throughout the year.
In fact, this new digital barometer will bring the following quarterly highlights:
- The podium of the best performances of the past quarter.
- The fuel types that generated the highest number of leads.
- Customer loyalty trends across brands.
By combining this new vehicle leads-tracking barometer with its digital solutions, autobiz positions itself as a crucial player in supporting the automotive industry’s transformation and future growth.
About autobiz
Since 2004, autobiz has been supporting all European players in the automotive industry with trade-in and used car data solutions. Its 320 employees improve every day the company’s unique knowledge based on 20 years of used car data history as well as web, software, tech and the used car business operational expertise. autobiz has offices in Paris, Berlin, Valencia, and Milan. The company works with more than 20 leaders in the used car market business (manufacturers, banks, leasing companies, auction houses…) as well as 6,000 points-of-sale in 22 countries across Europe.