Avendcar boosts its conversions and halves its CPA thanks to the autobiz API
By integrating autobiz’s identification and valuation API, Avendcar — a platform specialising in used car trade-in and sales — has transformed its digital journey and structured its growth. The result: more highly qualified leads, boosted conversion rates, and a significantly reduced CPA (cost per acquisition).
An API designed for peak performance
To support its rapid growth, the startup chose to completely redesign its website with Vroum Agency, whilst strengthening its conversion funnel through the integration of the autobiz’s API.
This API, a market-leading solution, provides instant and reliable valuations that align perfectly with Avendcar’s brand image. Powered by a used-car database continuously enriched since 2004, autobiz’s Interface offers a dual entry point — via license plate or manual input — ensuring a seamless vehicle identification experience.
- Boost conversion rates in digital funnels
- Provide robust and trustworthy valuations
- Strengthen the brand image of distributors
Easy to integrate and field-tested, it is becoming the standard for anyone aiming to make digital a true driver of commercial performance.
“Switching to the autobiz’s API has enabled us to further personalise the user experience, whilst significantly reducing our CPA (cost per acquisition). This key metric bolsters our positioning as a dominant player in intermediary car sales at a national scale.”
At autobiz, this integration perfectly illustrates the core purpose of the API: delivering value instantly.
“This project with Avendcar fittingly demonstrates illustrates how our API can be seamlessly integrated into a digital journey to generate immediate impact. Working hand in hand with their teams, we ensured a smooth and rapid implementation. The goal was clear: turning web traffic into qualified leads through a dependable and brand-consistent valuation process. A robust collaboration that sets the stage for the future.”
Richard Wantuch, Key Account Manager, autobiz.
Fast results, lasting value
- Significantly increase its conversion rate
- Generate more qualified leads for used-car trade-in valuations
- Deliver a differentiated valuation experience, aligned with market standards
“Since the creation of Avendcar, we have relied on autobiz, which has subsequently become one of our trusted partners. To provide our customers with reliable and credible valuations when selling their used vehicles, we need precise and in-depth market analysis. This is an essential tool that reinforces both our professionalism and our efficiency.
Our goal is also to equip our agents with the best tools to develop their business. Our independent sellers must be able to perform, and they deserve support that matches their level of commitment.”
Loïc Cugny, Executive Director, Avendcar.
About autobiz
Since 2004, autobiz has been supporting all European players in the automotive industry with trade-in and used car data solutions. Its 320 employees improve every day the company’s unique knowledge based on 20 years of used car data history as well as web, software, tech and used car business operational expertise. autobiz has offices in Paris, Berlin, Valencia, and Milan. The company works with more than 20 leaders in the used car market (manufacturers, banks, leasing companies, auction houses…) as well as 6,000 points-of-sale in 22 countries across Europe.