{"id":25115,"date":"2025-09-11T14:47:59","date_gmt":"2025-09-11T12:47:59","guid":{"rendered":"https:\/\/corporate.autobiz.com\/sem-categoria\/autobizinsights-17\/"},"modified":"2025-09-30T10:28:33","modified_gmt":"2025-09-30T08:28:33","slug":"autobizinsights-17","status":"publish","type":"post","link":"https:\/\/corporate.autobiz.com\/pt-pt\/autobiz-insights-pt-pt\/autobizinsights-17\/","title":{"rendered":"autobizInsights #17"},"content":{"rendered":"\t\t
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In\u00edcio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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autobizInsights #17<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Decodifica\u00e7\u00e3o do VIN: dados mais inteligentes para maior valor do ve\u00edculo<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A identifica\u00e7\u00e3o precisa de ve\u00edculos n\u00e3o \u00e9 mais apenas um requisito t\u00e9cnico: \u00e9 uma necessidade comercial. No ecossistema automotivo atual, os processos de avalia\u00e7\u00e3o devem ir muito al\u00e9m de uma simples consulta de placa ou modelo. Para propor uma avalia\u00e7\u00e3o confi\u00e1vel e contextualizada, cada ve\u00edculo precisa ser enriquecido com suas op\u00e7\u00f5es e especifica\u00e7\u00f5es exatas. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As raz\u00f5es s\u00e3o claras:<\/p>

  • A concorr\u00eancia est\u00e1 cada vez mais intensa<\/b>, e a qualidade e a confiabilidade dos dados agora s\u00e3o diferenciais importantes.<\/li>
  • A identifica\u00e7\u00e3o de ve\u00edculos \u00e9 estruturalmente estrat\u00e9gica<\/b>, impactando toda a cadeia de valor automotiva, desde o design e financiamento do produto at\u00e9 o seguro, remarketing e revenda.<\/li><\/ul>

    Isso cria novos desafios, mas tamb\u00e9m novas oportunidades. Os players do mercado, OEMs, empresas de leasing, seguradoras e plataformas de remarketing, todos compartilham as mesmas necessidades: <\/p>

    • Avalia\u00e7\u00f5es mais precisas,<\/b> refletindo a configura\u00e7\u00e3o real de cada ve\u00edculo.<\/li>
    • Melhoria nos pre\u00e7os e an\u00e1lises de carros usados<\/b> \u200b\u200bpara permanecer competitivo em mercados em r\u00e1pida evolu\u00e7\u00e3o.<\/li>
    • Ofertas personalizadas em seguros<\/b>, financiamento e troca, possibilitadas por dados precisos e confi\u00e1veis.<\/li><\/ul>

      A decodifica\u00e7\u00e3o do VIN \u00e9 a resposta: um poderoso facilitador de precis\u00e3o, transpar\u00eancia e cria\u00e7\u00e3o de valor baseados em dados em todo o ciclo de vida automotivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Identifica\u00e7\u00e3o do VIN para avalia\u00e7\u00e3o ideal\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      A identifica\u00e7\u00e3o precisa do ve\u00edculo \u00e9 a base de uma avalia\u00e7\u00e3o confi\u00e1vel.<\/p>

      Embora placas de ve\u00edculos ou entradas de texto geralmente levem a aproxima\u00e7\u00f5es, somente uma decodifica\u00e7\u00e3o baseada em VIN permite:<\/p>

      • Uma combina\u00e7\u00e3o perfeita com a nomenclatura oficial do OEM, incluindo op\u00e7\u00f5es<\/li>
      • Identifica\u00e7\u00e3o precisa da vers\u00e3o e acabamento exatos<\/li><\/ul>

        Essa granularidade \u00e9 o que permite pre\u00e7os justos e otimizados<\/b>, tanto na fase de troca quanto na de remarketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Decodifica\u00e7\u00e3o completa do VIN: as op\u00e7\u00f5es s\u00e3o importantes\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Com sistemas integrados, a inser\u00e7\u00e3o de apenas uma informa\u00e7\u00e3o garante a identifica\u00e7\u00e3o completa. Os opcionais podem alterar significativamente o valor de mercado de um ve\u00edculo. Em m\u00e9dia, o valor dos opcionais na Europa \u00e9 de \u20ac 2.000<\/b>, com grandes varia\u00e7\u00f5es: de \u20ac 250<\/b> para marcas tradicionais a mais de
        \u20ac 10.000 <\/b>para marcas premium. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        Sem a decodifica\u00e7\u00e3o do VIN, essas op\u00e7\u00f5es muitas vezes permanecem invis\u00edveis nos processos de avalia\u00e7\u00e3o. Ao conectar-se diretamente \u00e0 refer\u00eancia do OEM, a decodifica\u00e7\u00e3o do VIN garante que todos os equipamentos instalados sejam reconhecidos e integrados, proporcionando: <\/p>

        • Uma avalia\u00e7\u00e3o mais precisa,<\/li>
        • Um melhor argumento de vendas com detalhes exaustivos do produto,<\/li>
        • Uma estrat\u00e9gia de pre\u00e7os mais refinada em mercados competitivos de carros usados.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Uma refer\u00eancia global e interligada\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          A decodifica\u00e7\u00e3o do VIN ganha poder real quando integrada a um sistema de refer\u00eancia de carros usados \u200b\u200bpan-europeu, enriquecido por bancos de dados externos para:<\/p>

          • Correspond\u00eancia<\/b> precisa<\/b> em<\/b> n\u00edvel <\/b>OEM <\/b> <\/li>
          • Compatibilidade e harmoniza\u00e7\u00e3o<\/b> transfronteiri\u00e7as <\/b><\/li>
          • Integra\u00e7\u00e3o<\/b> direta <\/b>com<\/b> ferramentas de neg\u00f3cios<\/b> (DMS, plataformas de remarketing, mecanismos de precifica\u00e7\u00e3o)<\/li><\/ul>

            Isso garante que n\u00e3o haja perda de informa\u00e7\u00f5es entre os sistemas e assegura uma fonte \u00fanica e confi\u00e1vel de certeza para dados do ve\u00edculo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Um valor futuro mais preciso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Os valores residuais s\u00e3o essenciais para OEMs, cativas, empresas de leasing e seguradoras.<\/p>

            Uma identifica\u00e7\u00e3o precisa do ve\u00edculo baseada no VIN permite:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Melhor qualifica\u00e7\u00e3o<\/b>
            dos ve\u00edculos de hoje<\/p>

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            Mais preciso
            <\/b>proje\u00e7\u00f5es para amanh\u00e3, incluindo impactos espec\u00edficos de cada pa\u00eds (o valor do equipamento varia de acordo com o mercado)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Risco <\/b>reduzido
            <\/b>de erro de c\u00e1lculo de RV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Por exemplo: a diferen\u00e7a entre dois acabamentos de um Renault Austral E-Tech de 2 anos pode chegar a \u20ac 5.300. Somente a decodifica\u00e7\u00e3o do VIN garante que voc\u00ea obtenha o acabamento exato e evite erros de avalia\u00e7\u00e3o que podem ter um impacto direto na lucratividade. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            O equil\u00edbrio inteligente entre custo e precis\u00e3o\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Nem todo caso de neg\u00f3cios exige a decodifica\u00e7\u00e3o completa do VIN. Se uma vers\u00e3o comercial completa j\u00e1 estiver dispon\u00edvel, a avalia\u00e7\u00e3o automatizada pode ser suficiente. <\/p>

            No entanto, quando as informa\u00e7\u00f5es s\u00e3o incompletas ou incertas, a decodifica\u00e7\u00e3o do VIN \u00e9 a \u00fanica solu\u00e7\u00e3o confi\u00e1vel para evitar erros de precifica\u00e7\u00e3o e recuperar esses detalhes, mesmo que isso tenha um custo.<\/p>

            A estrat\u00e9gia vencedora \u00e9, portanto, usar o m\u00e9todo de identifica\u00e7\u00e3o mais econ\u00f4mico e mudar da placa para a vers\u00e3o comercial e depois para a decodifica\u00e7\u00e3o do VIN, dependendo do n\u00edvel de detalhes exigido e fornecido.<\/p>

            Camille ORSINI, Manager – International Financial Accounts<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Decodifica\u00e7\u00e3o do VIN: dados mais inteligentes para maior valor do ve\u00edculo A identifica\u00e7\u00e3o precisa de ve\u00edculos n\u00e3o \u00e9 mais apenas um requisito t\u00e9cnico: \u00e9 uma necessidade comercial. No ecossistema automotivo atual, os processos de avalia\u00e7\u00e3o devem ir muito al\u00e9m de uma simples consulta de placa ou modelo. Para propor uma avalia\u00e7\u00e3o confi\u00e1vel e contextualizada, cada […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-25115","post","type-post","status-publish","format-standard","hentry","category-autobiz-insights-pt-pt"],"yoast_head":"\nautobizInsights #17 - autobiz Corporate<\/title>\n<meta name=\"description\" content=\"Porque o remarketing fica estagnado durante os picos de defleet?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.autobiz.com\/pt-pt\/autobiz-insights-pt-pt\/autobizinsights-17\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"autobizInsights #17 - autobiz Corporate\" \/>\n<meta property=\"og:description\" content=\"Porque o remarketing fica estagnado durante os picos de defleet?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.autobiz.com\/pt-pt\/autobiz-insights-pt-pt\/autobizinsights-17\/\" \/>\n<meta property=\"og:site_name\" content=\"autobiz Corporate\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T12:47:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T08:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/09\/autobizInsight-17-Camille-ORSINI-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"277\" \/>\n\t<meta property=\"og:image:height\" content=\"152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morgane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morgane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-17\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-17\\\/\"},\"author\":{\"name\":\"Morgane\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/485bc65fd8254553d07edeb3fabc42dd\"},\"headline\":\"autobizInsights #17\",\"datePublished\":\"2025-09-11T12:47:59+00:00\",\"dateModified\":\"2025-09-30T08:28:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-17\\\/\"},\"wordCount\":789,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-17\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/autobizInsight-17-Camille-ORSINI-3.png\",\"articleSection\":[\"autobiz insights\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-17\\\/\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-17\\\/\",\"name\":\"autobizInsights #17 - 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