{"id":25113,"date":"2025-09-29T11:44:55","date_gmt":"2025-09-29T09:44:55","guid":{"rendered":"https:\/\/corporate.autobiz.com\/sem-categoria\/autobizinsights-18\/"},"modified":"2025-10-02T10:07:00","modified_gmt":"2025-10-02T08:07:00","slug":"autobizinsights-18","status":"publish","type":"post","link":"https:\/\/corporate.autobiz.com\/pt-pt\/autobiz-insights-pt-pt\/autobizinsights-18\/","title":{"rendered":"autobizInsights #18"},"content":{"rendered":"\t\t
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In\u00edcio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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autobizInsights #18<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Porque o remarketing fica estagnado durante os picos de defleet?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Todo profissional de remarketing conhece esse cen\u00e1rio: milhares de ve\u00edculos retornando de contratos de leasing ou frota, todos de uma vez, todos precisando ser avaliados, valorados, recondicionados e revendidos.
Esta \u00e9 a realidade dos picos de defleet. O que parece um processo rotineiro em meses mais calmos, de repente transforma-se num gargalo que sobrecarrega as equipas, desacelera o remarketing e inflaciona os custos.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O papel cr\u00edtico da avalia\u00e7\u00e3o e da valora\u00e7\u00e3o\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No final de um contrato, nenhum carro pode ser revendido sem passar por duas etapas essenciais:<\/p>

  1. Uma avalia\u00e7\u00e3o f\u00edsica<\/b> para identificar danos, desgaste e necessidades de recondicionamento.<\/li>
  2. Uma<\/b> avalia\u00e7\u00e3o<\/b> para determinar o pre\u00e7o certo para revenda.<\/li><\/ol>

    Essas etapas s\u00e3o a base da confian\u00e7a entre todas as partes envolvidas \u2014 locadora, gestor de frota, concession\u00e1rio e comprador final. No entanto, elas t\u00eam um custo: em m\u00e9dia, uma avalia\u00e7\u00e3o leva cerca de 30 minutos por carro<\/b>. Some-se a isso os m\u00faltiplos ciclos de valida\u00e7\u00e3o entre inspectores, especialistas em precifica\u00e7\u00e3o e gerentes, e o que deveria ser um fluxo de trabalho tranquilo rapidamente se torna um processo lento e complexo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Quando os picos sazonais levam o sistema ao seu limite\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Em tempos normais, 30 minutos seriam administr\u00e1veis. Inspectores e especialistas em precifica\u00e7\u00e3o podem trabalhar de forma constante, as reformas acontecem e os carros retornam ao mercado sem grandes atrasos. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Mas durante os picos sazonais, normalmente no final de um trimestre ou ano fiscal, os volumes aumentam. De repente, em vez de lidar com um fluxo constante, as equipas de remarketing deparam-se com centenas de carros por dia. Em circunst\u00e2ncias normais, considerando o processo padr\u00e3o, tr\u00eas operadores s\u00e3o suficientes para lidar com os volumes di\u00e1rios, mas volumes maiores geram problemas operacionais. <\/p>

    O impacto \u00e9 imediato:<\/p>

    • Filas<\/b> de<\/b> carros<\/b> formam-se: ve\u00edculos esperam dias antes da avalia\u00e7\u00e3o.<\/li>
    • Os<\/b> congestionamentos<\/b> multiplicam<\/b>-se<\/b>:<\/b> cada etapa de valida\u00e7\u00e3o atrasa a pr\u00f3xima.<\/li>
    • O<\/b> remarketing desacelera<\/b>: os carros ficam parados, perdendo valor.<\/li><\/ul>

      Este sector onde tempo literalmente equivale a dinheiro, esses atrasos pesam muito nas margens.

      Com o novo processo, no entanto, vemos que, mesmo durante os per\u00edodos de pico, as metas s\u00e3o mais do que cumpridas. Podemos ir ainda mais longe: esse desempenho reduz significativamente os n\u00edveis de stock de ve\u00edculos, permitindo que os carros sejam revendidos muito mais rapidamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      O custo oculto: reforma sob press\u00e3o \n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Atrasos no remarketing n\u00e3o afetam apenas o tempo; eles corroem o valor do ve\u00edculo. Cada dia a mais que um carro passa em stock significa deprecia\u00e7\u00e3o acelerada e maiores custos financeiros de manuten\u00e7\u00e3o. Quando grandes volumes de ve\u00edculos chegam ao mercado de uma s\u00f3 vez, as equipas de remarketing enfrentam problemas, e os carros ficam mais tempo sem serem revendidos. \n\nPara operadores de frotas e locadoras, isso traduz-se em margens menores, j\u00e1 que os ve\u00edculos perdem valor antes mesmo de chegarem aos compradores. Para as equipas de remarketing, significa gerir um ac\u00famulado de ativos depreci\u00e1veis \u200b\u200bem vez de executar fluxos de trabalho eficientes e previs\u00edveis. Reduzir o tempo de lan\u00e7amento no mercado \u00e9, portanto, essencial para proteger os valores de revenda e o lucro operacional. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Um desafio estrutural, n\u00e3o apenas sazonal \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Os picos de desmobiliza\u00e7\u00e3o podem ocorrer apenas algumas vezes por ano, mas o seu impacto \u00e9 duradouro. Eles geram frustra\u00e7\u00e3o para todas as partes interessadas: os propriet\u00e1rios de frotas enfrentam atrasos no fluxo de caixa.
      As oficinas vivenciam cargas de trabalho flutuantes, que v\u00e3o da subutiliza\u00e7\u00e3o \u00e0 sobrecarga.
      Avaliadores e gestores de pre\u00e7os enfrentam uma press\u00e3o crescente, o que aumenta o risco de erros. <\/p>

      Durante anos, o setor adaptou-se usando refor\u00e7os tempor\u00e1rios, horas extras ou prioriza\u00e7\u00e3o manual, mas essas s\u00e3o solu\u00e7\u00f5es de curto prazo que n\u00e3o resolvem o problema estrutural: avalia\u00e7\u00f5es e estimativas ainda s\u00e3o muito lentas e dependem muito do esfor\u00e7o manual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Na pr\u00f3xima parte desta s\u00e9rie, exploraremos como a IA j\u00e1 est\u00e1 transformando as avalia\u00e7\u00f5es e os valores de ve\u00edculos. Explicaremos como ela est\u00e1 a ajudar as equipas de remarketing a economizar tempo, reduzir congestionamentos e recuperar a efici\u00eancia, mesmo em per\u00edodos de alto defleet de ve\u00edculos. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Porque o remarketing fica estagnado durante os picos de defleet? Todo profissional de remarketing conhece esse cen\u00e1rio: milhares de ve\u00edculos retornando de contratos de leasing ou frota, todos de uma vez, todos precisando ser avaliados, valorados, recondicionados e revendidos. Esta \u00e9 a realidade dos picos de defleet. O que parece um processo rotineiro em meses […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-25113","post","type-post","status-publish","format-standard","hentry","category-autobiz-insights-pt-pt"],"yoast_head":"\nautobizInsights #18 - autobiz Corporate<\/title>\n<meta name=\"description\" content=\"Porque o remarketing fica estagnado durante os picos de defleet?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.autobiz.com\/pt-pt\/autobiz-insights-pt-pt\/autobizinsights-18\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"autobizInsights #18 - autobiz Corporate\" \/>\n<meta property=\"og:description\" content=\"Porque o remarketing fica estagnado durante os picos de defleet?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.autobiz.com\/pt-pt\/autobiz-insights-pt-pt\/autobizinsights-18\/\" \/>\n<meta property=\"og:site_name\" content=\"autobiz Corporate\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T09:44:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T08:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/09\/autobizInsight-18-Chloe-DIEBOLD-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morgane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morgane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-18\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-18\\\/\"},\"author\":{\"name\":\"Morgane\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/485bc65fd8254553d07edeb3fabc42dd\"},\"headline\":\"autobizInsights #18\",\"datePublished\":\"2025-09-29T09:44:55+00:00\",\"dateModified\":\"2025-10-02T08:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-18\\\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-18\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/autobizInsight-18-Chloe-DIEBOLD-2.png\",\"articleSection\":[\"autobiz insights\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-18\\\/\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/pt-pt\\\/autobiz-insights-pt-pt\\\/autobizinsights-18\\\/\",\"name\":\"autobizInsights #18 - 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