{"id":26285,"date":"2025-12-05T16:31:49","date_gmt":"2025-12-05T15:31:49","guid":{"rendered":"https:\/\/corporate.autobiz.com\/non-categorizzato\/autobizinsights-20-come-il-crossborder-puo-sbloccare-le-performance-remarketing\/"},"modified":"2025-12-30T10:48:53","modified_gmt":"2025-12-30T09:48:53","slug":"autobizinsights-20-come-il-crossborder-puo-sbloccare-le-performance-remarketing","status":"publish","type":"post","link":"https:\/\/corporate.autobiz.com\/it\/autobiz-insights-it\/autobizinsights-20-come-il-crossborder-puo-sbloccare-le-performance-remarketing\/","title":{"rendered":"autobizInsights #20: Come il cross-border pu\u00f2 sbloccare le performance di remarketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26285\" class=\"elementor elementor-26285 elementor-26202\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75e9e8ea elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e9e8ea\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2cc282\" data-id=\"4a2cc282\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da739bb elementor-widget elementor-widget-breadcrumbs\" data-id=\"7da739bb\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/corporate.autobiz.com\/it\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-27c5921f e-flex e-con-boxed e-con e-parent\" data-id=\"27c5921f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bb3c6c1 e-con-full e-flex e-con e-child\" data-id=\"3bb3c6c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d4f35 elementor-widget elementor-widget-heading\" data-id=\"327d4f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">autobizInsights #20: Come il cross-border pu\u00f2 sbloccare le performance di remarketing?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-510a84e3 e-con-full e-flex e-con e-child\" data-id=\"510a84e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f4cdc4 e-flex e-con-boxed e-con e-parent\" data-id=\"7f4cdc4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e82596 e-con-full e-flex e-con e-child\" data-id=\"13e82596\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4383cadf elementor-widget elementor-widget-heading\" data-id=\"4383cadf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Il mercato delle auto usate sta attraversando un periodo di vera turbolenza: tensioni crescenti, prezzi instabili e politiche pubbliche in continua evoluzione. Da un lato, la rapida elettrificazione delle flotte di veicoli, spesso supportata da valori residui artificialmente elevati, rende difficile assorbire le permute. Dall\u2019altro lato, la popolarit\u00e0 di alcuni tipi di motore (come il diesel) sta diminuendo a un ritmo record.   <br>Il risultato: mercati talvolta sommersi da prodotti, redditivit\u00e0 sotto pressione e remarketing pi\u00f9 strategico che mai. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814b860 e-flex e-con-boxed e-con e-parent\" data-id=\"814b860\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6e4399 e-con-full e-flex e-con e-child\" data-id=\"c6e4399\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5ee93 elementor-widget elementor-widget-heading\" data-id=\"5ab5ee93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Le politiche di remarketing sono ancora limitate entro i confini nazionali <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96f912 elementor-widget elementor-widget-text-editor\" data-id=\"a96f912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Anche se le strategie commerciali, di marketing e di prodotto si sono in gran parte armonizzate a livello europeo dall&#8217;inizio della pandemia, il remarketing rimane paradossalmente una delle ultime aree ancora gestite rigorosamente a livello nazionale.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Negli ultimi anni i costruttori hanno rafforzato la centralizzazione: governance europea, strumenti comuni, processi standardizzati e metodi comuni. Questi progressi hanno reso possibile raggiungere una maggiore coerenza operativa ed economie di scala tangibili.  <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Tuttavia, la gestione del flusso di veicoli usati, nella maggior parte delle organizzazioni, \u00e8 limitata dai confini e dai perimetri storici delle NSC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0081a e-flex e-con-boxed e-con e-parent\" data-id=\"7e0081a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c702b3 e-con-full e-flex e-con e-child\" data-id=\"8c702b3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e54ef elementor-widget elementor-widget-text-editor\" data-id=\"34e54ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le ragioni non sono sempre esplicite, ma ci sono diversi ostacoli ereditati dal passato che continuano a impedire l\u2019abbattimento delle barriere:<\/p><ul><li><strong>Le reti temono che l&#8217;apertura transfrontaliera possa disturbare l&#8217;equilibrio locale dei flussi e indebolire alcuni mercati. <\/strong><\/li><li><strong>Le differenze di apparecchiatura tra i mercati sono percepite come un ostacolo, per timore che complichino l&#8217;omologazione o riducano il valore di rivendita. <\/strong><\/li><\/ul><p>In pratica, queste limitazioni mantengono il remarketing all&#8217;interno di un quadro di mercato chiuso&#8230; permettendo per\u00f2 lo sviluppo di flussi paralleli. Infatti, quando le NSC mantengono troppo volume in un mercato che non pu\u00f2 assorbirlo, questi stessi veicoli spesso finiscono per essere esportati tramite canali indipendenti, ma al di fuori del controllo del costruttore. <br><br>Questo fenomeno crea instabilit\u00e0, indebolisce il controllo dei valori e illustra esattamente perch\u00e9 un approccio cross-border strutturato sia ormai diventato essenziale. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba5ca09 e-con-full e-flex e-con e-child\" data-id=\"ba5ca09\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1a238 elementor-widget elementor-widget-image\" data-id=\"9c1a238\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"324\" height=\"364\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png\" class=\"attachment-large size-large wp-image-26207\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png 324w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3-267x300.png 267w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e24f7af e-flex e-con-boxed e-con e-parent\" data-id=\"e24f7af\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706e747 elementor-widget elementor-widget-heading\" data-id=\"706e747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Le opportunit\u00e0 cross-border sono ora essenziali<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb9f52 e-flex e-con-boxed e-con e-parent\" data-id=\"9cb9f52\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80c0e81 e-con-full e-flex e-con e-child\" data-id=\"80c0e81\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f80cc1c elementor-widget elementor-widget-heading\" data-id=\"f80cc1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Il miglior valore per un veicolo ICE francese non si trova quindi pi\u00f9 sistematicamente in Francia: si sta ora spostando verso altri mercati europei, in particolare nell'Europa meridionale. \nRiconoscere e integrare questi nuovi flussi di attrattivit\u00e0 diventa essenziale per ottimizzare il valore dei veicoli nelle transazioni di permuta. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02487ef e-con-full e-flex e-con e-child\" data-id=\"02487ef\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3681b39 elementor-widget elementor-widget-image\" data-id=\"3681b39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"437\" height=\"171\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-4.png\" class=\"attachment-large size-large wp-image-26213\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-4.png 437w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-4-300x117.png 300w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5a9070 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a9070\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-965276e elementor-widget elementor-widget-text-editor\" data-id=\"965276e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Questo \u00e8 esattamente ci\u00f2 che abbiamo osservato con uno dei nostri costruttori premium. Hanno notato differenze significative nelle prestazioni tra le varie NSC in diversi modelli con motore a combustione interna. Utilizzando i nostri dati, sono riusciti a quantificare queste discrepanze: ad esempio, alcuni mercati attribuivano valori molto elevati a modelli che faticavano a trovare acquirenti altrove.   <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Li abbiamo quindi aiutati a disporre di strumenti che integrano dati internazionali di pricing in tempo reale, ponderati in base ai costi logistici e doganali specifici per ciascun mercato.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Questa analisi ha evidenziato un risultato chiave: le opportunit\u00e0 si sovrapponevano. In altre parole, nessun singolo mercato potrebbe assorbire tutti i propri flussi, ma ciascuno presentava opportunit\u00e0 per modelli che faticavano in altre NSC. Ci\u00f2 significava che i rischi potevano essere ridistribuiti in modo pi\u00f9 uniforme all&#8217;interno della rete.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16447b2 e-flex e-con-boxed e-con e-parent\" data-id=\"16447b2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f46ca05 e-con-full e-flex e-con e-child\" data-id=\"f46ca05\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec140f1 elementor-widget elementor-widget-text-editor\" data-id=\"ec140f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Adottando questo nuovo approccio cross-border, il costruttore riusciva a riprendere il controllo dei flussi di esportazione, massimizzando al contempo i margini grazie al rilevamento in tempo reale delle opportunit\u00e0 e a una gestione del remarketing molto pi\u00f9 agile. L&#8217;azienda ha successivamente semplificato le proprie operazioni, ridotto i ritardi e migliorato l&#8217;accuratezza del pricing. Come risultato, oltre 200 membri della rete ora beneficiano di un processo di remarketing pi\u00f9 veloce e data-driven, perfettamente allineato con il posizionamento premium del marchio.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa8945 e-con-full e-flex e-con e-child\" data-id=\"6fa8945\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6549cf7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6549cf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-5.png\" title=\"autobizInsight 20 &#8211; Robin Krouminsky (5)\" alt=\"autobizInsight 20 - Robin Krouminsky (5)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d447a9 e-flex e-con-boxed e-con e-parent\" data-id=\"0d447a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5003a8d e-flex e-con-boxed e-con e-parent\" data-id=\"5003a8d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aab00 elementor-widget elementor-widget-heading\" data-id=\"a7aab00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I viaggi transfrontalieri non sono pi\u00f9 un rischio: sono una soluzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69676c6 e-flex e-con-boxed e-con e-parent\" data-id=\"69676c6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ee77c elementor-widget elementor-widget-text-editor\" data-id=\"24ee77c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">In un mercato volatile, non considerare i flussi di auto usate oltre i confini significa perdere opportunit\u00e0 e concentrare i rischi di permuta dove i mercati non possono pi\u00f9 assorbirli. Al contrario, una strategia cross-border strutturata e supportata da dati affidabili consente alle aziende di capitalizzare sulle differenze di valutazione tra i paesi, bilanciare i volumi e migliorare la redditivit\u00e0.  <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"> <\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">L&#8217;implementazione richiede supporto e sviluppo delle competenze per i team locali, ma il beneficio \u00e8 chiaro e duplice: riconquistare il controllo del remarketing e trasformare la volatilit\u00e0 del mercato in un vantaggio competitivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4f062c e-flex e-con-boxed e-con e-parent\" data-id=\"d4f062c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6354d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6354d3f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zcmp.eu\/K0eU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contatta i nostri esperti per saperne di pi\u00f9 sull'argomento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il mercato delle auto usate sta attraversando un periodo di vera turbolenza: tensioni crescenti, prezzi instabili e politiche pubbliche in continua evoluzione. Da un lato, la rapida elettrificazione delle flotte di veicoli, spesso supportata da valori residui artificialmente elevati, rende difficile assorbire le permute. Dall\u2019altro lato, la popolarit\u00e0 di alcuni tipi di motore (come il [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-26285","post","type-post","status-publish","format-standard","hentry","category-autobiz-insights-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>autobizInsights #20: Come il cross-border pu\u00f2 sbloccare le performance di remarketing? - autobiz Corporate<\/title>\n<meta name=\"description\" content=\"Come il cross-border pu\u00f2 sbloccare le performance di remarketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.autobiz.com\/it\/autobiz-insights-it\/autobizinsights-20-come-il-crossborder-puo-sbloccare-le-performance-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"autobizInsights #20: Come il cross-border pu\u00f2 sbloccare le performance di remarketing? 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