{"id":23907,"date":"2025-05-15T17:32:44","date_gmt":"2025-05-15T15:32:44","guid":{"rendered":"https:\/\/corporate.autobiz.com\/non-categorizzato\/autobizinsights-14\/"},"modified":"2025-05-20T10:10:41","modified_gmt":"2025-05-20T08:10:41","slug":"autobizinsights-14","status":"publish","type":"post","link":"https:\/\/corporate.autobiz.com\/it\/autobiz-insights-it\/autobizinsights-14\/","title":{"rendered":"autobizInsights #14"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23907\" class=\"elementor elementor-23907 elementor-23788\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75e9e8ea elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e9e8ea\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2cc282\" data-id=\"4a2cc282\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da739bb elementor-widget elementor-widget-breadcrumbs\" data-id=\"7da739bb\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/corporate.autobiz.com\/it\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-27c5921f e-flex e-con-boxed e-con e-parent\" data-id=\"27c5921f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bb3c6c1 e-con-full e-flex e-con e-child\" data-id=\"3bb3c6c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d4f35 elementor-widget elementor-widget-heading\" data-id=\"327d4f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">autobizInsights #14<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ddbda8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"54ddbda8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"cvGsUA direction-ltr align-center para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Perch\u00e9 gli OEM devono seguire le performance dei veicoli usati della loro rete?\u00a0<\/span><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-510a84e3 e-con-full e-flex e-con e-child\" data-id=\"510a84e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f4cdc4 e-flex e-con-boxed e-con e-parent\" data-id=\"7f4cdc4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e82596 e-con-full e-flex e-con e-child\" data-id=\"13e82596\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4383cadf elementor-widget elementor-widget-heading\" data-id=\"4383cadf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Nell'attuale panorama automobilistico volatile, le auto usate sono passate dall'essere una linea di business secondaria a diventare una leva strategica per la redditivit\u00e0 per i costruttori. Poich\u00e9 la produzione di veicoli nuovi rimane instabile e i margini continuano a restringersi, il mercato dei veicoli usati offre un'opportunit\u00e0 cruciale per preservare il valore del marchio e sostenere le reti di concessionari.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5ee93 elementor-widget elementor-widget-heading\" data-id=\"5ab5ee93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una sfida strategica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba37d2 elementor-widget elementor-widget-heading\" data-id=\"1ba37d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 le performance dei veicoli usati rimangono poco chiare per gli OEM?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96f912 elementor-widget elementor-widget-text-editor\" data-id=\"a96f912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Le performance dell\u2019usato rimangono un angolo cieco per molti OEM a causa della natura frammentata del mercato. Contrariamente al mercato del nuovo, dove i brand beneficiano di sistemi centralizzati e report strutturati, le operazioni dell\u2019usato sono generalmente gestite tramite strumenti diversi e con una certa autonomia dei concessionari. Questa connessione pi\u00f9 debole tra l&#8217;OEM e la rete <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">porta a dati incoerenti, visibilit\u00e0 limitata e difficolt\u00e0 nel monitorare indicatori di performance chiave come pricing, rotazione degli stock e qualit\u00e0 degli annunci.<\/span><\/p>\n<p><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">In un contesto in cui la redditivit\u00e0 dei veicoli nuovi \u00e8 sotto pressione, le performance dell\u2019usato devono diventare un obiettivo strategico e ci\u00f2 inizia con la comprensione delle performance della rete.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2371cd2 elementor-widget elementor-widget-heading\" data-id=\"2371cd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cosa dovrebbero tracciare gli OEM?\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38782c8 elementor-widget elementor-widget-text-editor\" data-id=\"38782c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Per elaborare una strategia per l\u2019usato efficace, consigliamo ai costruttori di iniziare con il tracciamento di un insieme di KPI coerenti all\u2019interno dei loro mercati. Gli indicatori pi\u00f9 efficaci includono:<\/span><\/p>\n<ul>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Livelli di stock ed et\u00e0 dei veicoli<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> &#8211; per ottimizzare turnover e disponibilit\u00e0 degli stock.<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Posizionamento del prezzo rispetto al valore di mercato <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">&#8211; per garantire competitivit\u00e0 ed evitare erosione dei margini.<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Tempo di vendita <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">&#8211; per monitorare l&#8217;efficienza dei processi di vendita.<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Fedelt\u00e0 al marchio <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">&#8211; per controllare i prezzi applicati e i valori residui delle auto usate.<\/span><\/li>\n<\/ul>\n<p><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Queste metriche non sono solo fondamentali per le performance di vendita, ma giocano anche un ruolo cruciale nella protezione dei valori residui: KPI fondamentale quando si parla di forza del marchio sul lungo termine e prodotti finanziari.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c0b0e elementor-widget elementor-widget-heading\" data-id=\"26c0b0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continua pressione sui prezzi in Europa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814b860 e-flex e-con-boxed e-con e-parent\" data-id=\"814b860\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6e4399 e-con-full e-flex e-con e-child\" data-id=\"c6e4399\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b7cf5 elementor-widget elementor-widget-text-editor\" data-id=\"c2b7cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Il divario di mercato misura la differenza tra il reale valore di mercato di un veicolo e il suo prezzo pubblicato, un indicatore essenziale della strategia di pricing. Un gap positivo (quando i prezzi pubblicati superano quelli del valore di mercato) indica un maggiore potere di determinazione dei prezzi e un miglior valore di permuta.<\/span><\/p>\n<p><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Nell&#8217;ultimo anno in Spagna, uno dei tre principali brand ha mostrato che i suoi concessionari ufficiali possono raggiungere un divario di mercato superiore rispetto a quello dei professionisti indipendenti. Questo schema evidenzia i vantaggi della retention: se un numero maggiore di auto usate rimane all&#8217;interno della rete ufficiale, il marchio avr\u00e0 un miglior controllo sul pricing e sar\u00e0 in grado di proteggere i valori residui. In altre parole, una maggiore fidelizzazione al marchio determina un divario di mercato pi\u00f9 positivo, consentendo ai concessionari ufficiali di mantenere margini pi\u00f9 elevati e di migliorare la reputazione del marchio nel mercato delle auto usate.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e84aed e-con-full e-flex e-con e-child\" data-id=\"2e84aed\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24da50 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c24da50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"398\" height=\"238\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-1-2.png\" class=\"attachment-large size-large wp-image-23909\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-1-2.png 398w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-1-2-300x179.png 300w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3f3a58 e-flex e-con-boxed e-con e-parent\" data-id=\"a3f3a58\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7464632 e-con-full e-flex e-con e-child\" data-id=\"7464632\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e56bf11 elementor-widget elementor-widget-heading\" data-id=\"e56bf11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Molto pi\u00f9 che performance: aumentare la visibilit\u00e0 online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbe5f0 elementor-widget elementor-widget-text-editor\" data-id=\"8dbe5f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Il monitoraggio dei KPI non \u00e8 che il primo passo. Per dare veramente valore alle attivit\u00e0 relative ai veicoli usati, gli OEM devono fare un ulteriore passo, definendo <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">linee guida chiare <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">del marchio per le loro reti. Questo include:<\/span><\/p>\n<ul>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Standard per le inserzioni online <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">(ad esempio: numero di foto, descrizione dei veicoli, &#8230;).<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">KPI per profilo di auto <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">(ad esempio: auto usate a basso chilometraggio, auto giovani, &#8230;).<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Un brand dell\u2019usato per garantire coerenza, visibilit\u00e0 e fiducia nei consumatori.<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Questo brand non solo dovrebbe aiutare a strutturare l&#8217;offerta di mercato, ma dovrebbe anche essere misurabile in termini di quota di mercato, consentendo agli OEM di valutare le performance del loro stock brandizzato rispetto alla concorrenza. I veicoli elettrici amplificano ulteriormente questa complessit\u00e0. Il divario tra gli stock BEV delle reti e dei professionisti indipendenti mostra come la maturit\u00e0 del mercato e la presenza digitale varino significativamente da paese a paese.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb217a elementor-widget elementor-widget-image\" data-id=\"2fb217a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"788\" height=\"251\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-2-3.png\" class=\"attachment-large size-large wp-image-23915\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-2-3.png 788w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-2-3-300x96.png 300w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/05\/autobizInsight-14-Ignacio-CARO-2-3-768x245.png 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2231d5a e-flex e-con-boxed e-con e-parent\" data-id=\"2231d5a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5020807 elementor-widget elementor-widget-text-editor\" data-id=\"5020807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Il mercato spagnolo dei veicoli usati mostra una <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">stabilit\u00e0 nella distribuzione degli stock di veicoli ICE <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">(Internal Combustion Engine), con le reti di concessionari che detengono costantemente quota 55%. <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Lo stock di BEV, invece, riflette un graduale spostamento verso i concessionari indipendenti<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">, raggiungendo la parit\u00e0 con le reti al 50% a febbraio 2025. Questo trend evidenzia la flessibilit\u00e0 degli indipendenti ad adattarsi ai BEV, mentre i concessionari ufficiali sono alle prese con strumenti, competenze e processi necessari per questa categoria emergente.<\/span><\/p>\n<p><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Mentre i veicoli ICE sono una categoria ben consolidata all&#8217;interno delle reti, i BEV richiedono ancora nuovi processi e investimenti, dando spazio a player pi\u00f9 flessibili per guadagnare vantaggio in questo mercato in piena evoluzione.<\/span><\/p>\n<p><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">La percentuale di auto usate di un marchio pubblicate online dai concessionari della rete ufficiale \u00e8 importante, soprattutto per le auto con meno di 18 mesi. Un alto tasso di retention al marchio assicura la coerenza dei prezzi, rafforza l&#8217;immagine del brand e preserva i valori residui. <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">I veicoli venduti attraverso la rete ufficiale riportano prezzi pi\u00f9 alti rispetto a quelli proposti dai venditori indipendenti<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">, supportando il valore finale della permuta. Affronteremo questo argomento in modo pi\u00f9 approfondito in una prossima edizione, esplorando la consapevolezza del marchio.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b9d02 elementor-widget elementor-widget-heading\" data-id=\"33b9d02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'insight come vantaggio competitivo <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eedb3a elementor-widget elementor-widget-text-editor\" data-id=\"5eedb3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Una volta ottenuta la visibilit\u00e0, il passo successivo \u00e8 il perfezionamento strategico. Il confronto delle performance della rete con quelle della concorrenza, l&#8217;analisi per tipo di veicolo e il monitoraggio dei risultati a livello geografico consentono agli OEM di individuare divari e agire con precisione.<\/span><\/p>\n<p><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Questo approccio trasforma il monitoraggio dei veicoli usati<\/span> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">in uno strumento efficace, non solo per migliorare le prestazioni, ma anche per costruire resilienza e ottenere un vantaggio competitivo in un mercato complesso e in rapida evoluzione.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915fec0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"915fec0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zcmp.eu\/K0eU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Perch\u00e9 gli OEM devono seguire le performance dei veicoli usati della loro rete?\u00a0 Nell&#8217;attuale panorama automobilistico volatile, le auto usate sono passate dall&#8217;essere una linea di business secondaria a diventare una leva strategica per la redditivit\u00e0 per i costruttori. Poich\u00e9 la produzione di veicoli nuovi rimane instabile e i margini continuano a restringersi, il mercato [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-23907","post","type-post","status-publish","format-standard","hentry","category-autobiz-insights-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>autobizInsights #14 - autobiz Corporate<\/title>\n<meta name=\"description\" content=\"Perch\u00e9 gli OEM devono seguire le performance dei veicoli usati della loro rete?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.autobiz.com\/it\/autobiz-insights-it\/autobizinsights-14\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"autobizInsights #14 - 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