{"id":26247,"date":"2025-12-05T16:31:49","date_gmt":"2025-12-05T15:31:49","guid":{"rendered":"https:\/\/corporate.autobiz.com\/sin-categorizar\/autobizinsights-20-como-el-cruce-fronterizo-bloquea-el-rendimiento-del-marketing\/"},"modified":"2025-12-09T16:33:16","modified_gmt":"2025-12-09T15:33:16","slug":"autobizinsights-20-como-el-cruce-fronterizo-bloquea-el-rendimiento-del-marketing","status":"publish","type":"post","link":"https:\/\/corporate.autobiz.com\/es\/autobiz-insights-es\/autobizinsights-20-como-el-cruce-fronterizo-bloquea-el-rendimiento-del-marketing\/","title":{"rendered":"autobizInsights #20 : \u00bfC\u00f3mo potencia el Crossborder el rendimiento del remarketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26247\" class=\"elementor elementor-26247 elementor-26176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75e9e8ea elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e9e8ea\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2cc282\" data-id=\"4a2cc282\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da739bb elementor-widget elementor-widget-breadcrumbs\" data-id=\"7da739bb\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/corporate.autobiz.com\/es\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-27c5921f e-flex e-con-boxed e-con e-parent\" data-id=\"27c5921f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bb3c6c1 e-con-full e-flex e-con e-child\" data-id=\"3bb3c6c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d4f35 elementor-widget elementor-widget-heading\" data-id=\"327d4f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">autobizInsights #20 : \u00bfC\u00f3mo potencia el Crossborder el rendimiento del remarketing?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-510a84e3 e-con-full e-flex e-con e-child\" data-id=\"510a84e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f4cdc4 e-flex e-con-boxed e-con e-parent\" data-id=\"7f4cdc4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e82596 e-con-full e-flex e-con e-child\" data-id=\"13e82596\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4383cadf elementor-widget elementor-widget-heading\" data-id=\"4383cadf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">El mercado de veh\u00edculos de ocasi\u00f3n est\u00e1 atravesando un periodo de aut\u00e9ntica turbulencia: tensiones crecientes, precios inestables y pol\u00edticas p\u00fablicas en constante evoluci\u00f3n. Por un lado, la r\u00e1pida electrificaci\u00f3n de las flotas, a menudo respaldada por valores residuales (RVs) artificialmente elevados, dificulta la absorci\u00f3n de las retomas. Por otro lado, la popularidad de determinados tipos de motores, como el di\u00e9sel, est\u00e1 cayendo a un ritmo r\u00e9cord.<br>El resultado: mercados que se saturan puntualmente de producto, una rentabilidad bajo presi\u00f3n y un remarketing m\u00e1s estrat\u00e9gico que nunca.  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814b860 e-flex e-con-boxed e-con e-parent\" data-id=\"814b860\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6e4399 e-con-full e-flex e-con e-child\" data-id=\"c6e4399\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5ee93 elementor-widget elementor-widget-heading\" data-id=\"5ab5ee93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Pol\u00edticas de remarketing a\u00fan confinadas dentro de las fronteras nacionales <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96f912 elementor-widget elementor-widget-text-editor\" data-id=\"a96f912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Aunque las estrategias comerciales, de marketing y de producto se han armonizado ampliamente a nivel europeo desde el inicio de la pandemia, el remarketing sigue siendo, parad\u00f3jicamente, uno de los \u00faltimos \u00e1mbitos que a\u00fan se gestionan estrictamente a escala nacional.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">No obstante, en los \u00faltimos a\u00f1os los fabricantes han reforzado la centralizaci\u00f3n: esto ha incluido una gobernanza europea, herramientas comunes, procesos estandarizados y la puesta en com\u00fan de metodolog\u00edas. Estos avances han permitido lograr una mayor coherencia operativa y econom\u00edas de escala tangibles. <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Sin embargo, la gesti\u00f3n del flujo de VO, en la mayor\u00eda de las organizaciones, contin\u00faa estando limitada por las fronteras y los per\u00edmetros hist\u00f3ricos de las NSC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0081a e-flex e-con-boxed e-con e-parent\" data-id=\"7e0081a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c702b3 e-con-full e-flex e-con e-child\" data-id=\"8c702b3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e54ef elementor-widget elementor-widget-text-editor\" data-id=\"34e54ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las razones no siempre son expl\u00edcitas, pero existen varios obst\u00e1culos heredados del pasado que siguen dificultando la capacidad de romper los silos:<\/p><ul><li><strong>Las redes temen que la apertura transfronteriza altere el equilibrio local de los flujos y debilite ciertos mercados. <\/strong><\/li><li><strong>Las diferencias de equipamiento entre mercados se perciben como un impedimento, por miedo a que compliquen la homologaci\u00f3n o reduzcan el valor de reventa. <\/strong><\/li><\/ul><p>En la pr\u00e1ctica, estas limitaciones mantienen el remarketing dentro de un marco de mercado cerrado\u2026 mientras permiten que se desarrollen flujos paralelos. De hecho, cuando las NSC retienen demasiado volumen en un mercado que no puede absorberlo, esos mismos veh\u00edculos acaban con frecuencia siendo exportados a trav\u00e9s de canales independientes, pero fuera del control del fabricante. Este fen\u00f3meno genera inestabilidad, debilita el control de los valores y demuestra, precisamente, por qu\u00e9 un enfoque transfronterizo estructurado se ha vuelto ahora esencial.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba5ca09 e-con-full e-flex e-con e-child\" data-id=\"ba5ca09\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1a238 elementor-widget elementor-widget-image\" data-id=\"9c1a238\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"324\" height=\"364\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky.png\" class=\"attachment-large size-large wp-image-26183\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky.png 324w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-267x300.png 267w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e24f7af e-flex e-con-boxed e-con e-parent\" data-id=\"e24f7af\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706e747 elementor-widget elementor-widget-heading\" data-id=\"706e747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Las oportunidades transfronterizas son ahora esenciales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb9f52 e-flex e-con-boxed e-con e-parent\" data-id=\"9cb9f52\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80c0e81 e-con-full e-flex e-con e-child\" data-id=\"80c0e81\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f80cc1c elementor-widget elementor-widget-heading\" data-id=\"f80cc1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">El mejor valor para un veh\u00edculo de combusti\u00f3n interna franc\u00e9s ya no se encuentra sistem\u00e1ticamente en Francia: ahora se desplaza hacia otros mercados europeos, especialmente en el sur de Europa. \nReconocer e integrar estos nuevos flujos de atractivo se vuelve esencial para optimizar el valor de los veh\u00edculos en las operaciones de retoma. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02487ef e-con-full e-flex e-con e-child\" data-id=\"02487ef\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3681b39 elementor-widget elementor-widget-image\" data-id=\"3681b39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"454\" height=\"172\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-1.png\" class=\"attachment-large size-large wp-image-26189\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-1.png 454w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-1-300x114.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5a9070 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a9070\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-965276e elementor-widget elementor-widget-text-editor\" data-id=\"965276e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Esto es exactamente lo que observamos con uno de nuestros fabricantes premium. Detectaron diferencias de rendimiento significativas entre sus distintas NSC en varios modelos de combusti\u00f3n interna. Gracias a nuestros datos, pudieron cuantificar estas discrepancias: por ejemplo, algunos mercados otorgaban valores muy elevados a modelos que ten\u00edan dificultades para encontrar comprador en otros.  <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Les ayudamos, por tanto, a implantar herramientas que integran datos internacionales de precios en tiempo real, ponderados por los costes log\u00edsticos y aduaneros espec\u00edficos de cada mercado.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Este an\u00e1lisis puso de manifiesto una conclusi\u00f3n clave: las oportunidades se solapaban. En otras palabras, ning\u00fan mercado pod\u00eda absorber todos sus propios flujos, pero cada uno ofrec\u00eda oportunidades para los modelos que estaban teniendo problemas en otra NSC. Esto significaba que los riesgos pod\u00edan redistribuirse de manera m\u00e1s equilibrada dentro de la red.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16447b2 e-flex e-con-boxed e-con e-parent\" data-id=\"16447b2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f46ca05 e-con-full e-flex e-con e-child\" data-id=\"f46ca05\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec140f1 elementor-widget elementor-widget-text-editor\" data-id=\"ec140f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Al adoptar este nuevo enfoque transfronterizo, el fabricante pudo recuperar el control de sus flujos de exportaci\u00f3n, al tiempo que maximizaba los m\u00e1rgenes gracias a la detecci\u00f3n de oportunidades en tiempo real y a una gesti\u00f3n de remarketing mucho m\u00e1s \u00e1gil. La empresa ha logrado desde entonces simplificar sus operaciones, reducir los plazos y mejorar la precisi\u00f3n de los precios.<br>Como resultado, m\u00e1s de 200 miembros de la red se benefician ahora de un proceso de remarketing m\u00e1s r\u00e1pido, basado en datos y perfectamente alineado con el posicionamiento premium de la marca.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa8945 e-con-full e-flex e-con e-child\" data-id=\"6fa8945\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6549cf7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6549cf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-2.png\" title=\"autobizInsight 20 &#8211; Robin Krouminsky (2)\" alt=\"autobizInsight 20 - Robin Krouminsky (2)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d447a9 e-flex e-con-boxed e-con e-parent\" data-id=\"0d447a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5003a8d e-flex e-con-boxed e-con e-parent\" data-id=\"5003a8d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aab00 elementor-widget elementor-widget-heading\" data-id=\"a7aab00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Viajar transfronterizamente ya no es un riesgo: es una soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69676c6 e-flex e-con-boxed e-con e-parent\" data-id=\"69676c6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ee77c elementor-widget elementor-widget-text-editor\" data-id=\"24ee77c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">En un mercado vol\u00e1til, no tener en cuenta los flujos de veh\u00edculos de ocasi\u00f3n entre fronteras significa perder oportunidades y concentrar los riesgos de retoma en mercados que ya no pueden absorberlos. En cambio, una estrategia transfronteriza estructurada, respaldada por datos fiables, permite a las empresas capitalizar las diferencias de valoraci\u00f3n entre pa\u00edses, equilibrar vol\u00famenes y mejorar la rentabilidad. <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"> <\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Su implementaci\u00f3n requiere acompa\u00f1amiento y desarrollo de competencias para los equipos locales, pero el beneficio es claro y doble: recuperar el control del remarketing y transformar la volatilidad del mercado en una ventaja competitiva.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4f062c e-flex e-con-boxed e-con e-parent\" data-id=\"d4f062c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6354d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6354d3f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zcmp.eu\/K0eU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacte a nuestros expertos para m\u00e1s informaci\u00f3n.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El mercado de veh\u00edculos de ocasi\u00f3n est\u00e1 atravesando un periodo de aut\u00e9ntica turbulencia: tensiones crecientes, precios inestables y pol\u00edticas p\u00fablicas en constante evoluci\u00f3n. Por un lado, la r\u00e1pida electrificaci\u00f3n de las flotas, a menudo respaldada por valores residuales (RVs) artificialmente elevados, dificulta la absorci\u00f3n de las retomas. Por otro lado, la popularidad de determinados tipos [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-26247","post","type-post","status-publish","format-standard","hentry","category-autobiz-insights-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>autobizInsights #20 : \u00bfC\u00f3mo potencia el Crossborder el rendimiento del remarketing? - autobiz Corporate<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo potencia el Crossborder el rendimiento del remarketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.autobiz.com\/es\/autobiz-insights-es\/autobizinsights-20-como-el-cruce-fronterizo-bloquea-el-rendimiento-del-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"autobizInsights #20 : \u00bfC\u00f3mo potencia el Crossborder el rendimiento del remarketing? 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