{"id":26202,"date":"2025-12-05T16:31:49","date_gmt":"2025-12-05T15:31:49","guid":{"rendered":"https:\/\/corporate.autobiz.com\/uncategorized\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/"},"modified":"2025-12-05T17:07:05","modified_gmt":"2025-12-05T16:07:05","slug":"autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing","status":"publish","type":"post","link":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/","title":{"rendered":"autobizInsights #20: How does Crossborder unlock remarketing performance?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26202\" class=\"elementor elementor-26202 elementor-26176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75e9e8ea elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e9e8ea\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2cc282\" data-id=\"4a2cc282\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da739bb elementor-widget elementor-widget-breadcrumbs\" data-id=\"7da739bb\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/corporate.autobiz.com\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-27c5921f e-flex e-con-boxed e-con e-parent\" data-id=\"27c5921f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bb3c6c1 e-con-full e-flex e-con e-child\" data-id=\"3bb3c6c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d4f35 elementor-widget elementor-widget-heading\" data-id=\"327d4f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">autobizInsights #20: How does Crossborder unlock remarketing performance?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-510a84e3 e-con-full e-flex e-con e-child\" data-id=\"510a84e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f4cdc4 e-flex e-con-boxed e-con e-parent\" data-id=\"7f4cdc4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e82596 e-con-full e-flex e-con e-child\" data-id=\"13e82596\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4383cadf elementor-widget elementor-widget-heading\" data-id=\"4383cadf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The used car market is going through a period of real turbulence: increasing tensions, unstable prices, and constantly-evolving public policies. On the one hand, the rapid electrification of vehicle fleets, which is often supported by artificially high residual values \u200b\u200b(RVs) makes it difficult to absorb trade-ins. On the other hand, the popularity of certain engine types, such as diesel, is declining at a record rate. <br>The result: markets that are occasionally flooded with products, profitability is under pressure, and remarketing that is more strategic than ever.  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814b860 e-flex e-con-boxed e-con e-parent\" data-id=\"814b860\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6e4399 e-con-full e-flex e-con e-child\" data-id=\"c6e4399\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5ee93 elementor-widget elementor-widget-heading\" data-id=\"5ab5ee93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Remarketing policies still confined within national borders <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96f912 elementor-widget elementor-widget-text-editor\" data-id=\"a96f912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Even though commercial, marketing and product strategies have largely harmonized at the European level since the onset of the pandemic, remarketing paradoxically remains one of the last areas still managed strictly on a national basis.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">However, over the past few years, manufacturers have strengthened centralisation: This has included European governance, common tools, standardised processes, and the pooling of methods. These advances have made it possible to achieve greater operational coherence and tangible economies of scale. <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">However, the UC flow management, in most organisations, constrained by the borders and historical perimeters of the NSC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0081a e-flex e-con-boxed e-con e-parent\" data-id=\"7e0081a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c702b3 e-con-full e-flex e-con e-child\" data-id=\"8c702b3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e54ef elementor-widget elementor-widget-text-editor\" data-id=\"34e54ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The reasons are not always explicit, but there are several obstacles inherited from the past that continue to hinder the ability to break down silos:<\/p><ul><li><strong>Networks fear that crossborder opening will disrupt the local balance of flows and weaken certain markets. <\/strong><\/li><li><strong>Differences in equipment between markets are perceived as a hindrance, for fear that they will complicate homologation or reduce resale value. <\/strong><\/li><\/ul><p>In practice, these limitations keep remarketing within a closed market framework\u2026 whilst allowing parallel flows to develop. Indeed, when NSCs retain too much volume in a market that cannot absorb it, these same vehicles often end up being exported through independent channels, but outside the manufacturer&#8217;s control.<br><br>This phenomenon creates instability, weakens the control of values, \u200b\u200band illustrates precisely why a structured crossborder approach has now become essential.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba5ca09 e-con-full e-flex e-con e-child\" data-id=\"ba5ca09\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1a238 elementor-widget elementor-widget-image\" data-id=\"9c1a238\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"324\" height=\"364\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png\" class=\"attachment-large size-large wp-image-26204\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png 324w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3-267x300.png 267w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e24f7af e-flex e-con-boxed e-con e-parent\" data-id=\"e24f7af\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706e747 elementor-widget elementor-widget-heading\" data-id=\"706e747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Crossborder opportunities are now vital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb9f52 e-flex e-con-boxed e-con e-parent\" data-id=\"9cb9f52\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80c0e81 e-con-full e-flex e-con e-child\" data-id=\"80c0e81\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f80cc1c elementor-widget elementor-widget-heading\" data-id=\"f80cc1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The best value for a French internal combustion engine vehicle is therefore no longer systematically found in France: it is now shifting towards other European markets, particularly in Southern Europe. \nRecognising and integrating these new attractiveness flows becomes essential to optimising the value of vehicles in trade-in transactions. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02487ef e-con-full e-flex e-con e-child\" data-id=\"02487ef\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3681b39 elementor-widget elementor-widget-image\" data-id=\"3681b39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"437\" height=\"171\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-4.png\" class=\"attachment-large size-large wp-image-26210\" alt=\"\" srcset=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-4.png 437w, https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-4-300x117.png 300w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5a9070 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a9070\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-965276e elementor-widget elementor-widget-text-editor\" data-id=\"965276e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">This is exactly what we observed with one of our premium manufacturers. They noticed significant performance differences between their various NSCs across several internal combustion engine models. Using our data, they were able to quantify these discrepancies: For example, some markets placed very high values \u200b\u200bon models that were struggling to find buyers elsewhere.  <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">We therefore helped them set up tools that integrate real-time international pricing data, weighted by the logistics and customs costs specific to each market.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">This analysis highlighted a key finding: the opportunities were overlapping. In other words, no single market could absorb all its own flows, but each presented opportunities for for models that were struggling on another NSC. This meant that risks could be redistributed more evenly within the network.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16447b2 e-flex e-con-boxed e-con e-parent\" data-id=\"16447b2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f46ca05 e-con-full e-flex e-con e-child\" data-id=\"f46ca05\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec140f1 elementor-widget elementor-widget-text-editor\" data-id=\"ec140f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">By adopting this new cross-border approach, the manufacturer was able to regain control of its export flows, whilst maximising margins through real-time opportunity detection and a much more agile remarketing management. The company has subsequently streamlined its operations, reduced lead times, and improved pricing accuracy. As a result, over than 200 network members now benefit from a faster, data-driven remarketing process that is perfectly aligned with the brand&#8217;s premium positioning.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa8945 e-con-full e-flex e-con e-child\" data-id=\"6fa8945\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6549cf7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6549cf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-5.png\" title=\"autobizInsight 20 &#8211; Robin Krouminsky (5)\" alt=\"autobizInsight 20 - Robin Krouminsky (5)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d447a9 e-flex e-con-boxed e-con e-parent\" data-id=\"0d447a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5003a8d e-flex e-con-boxed e-con e-parent\" data-id=\"5003a8d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aab00 elementor-widget elementor-widget-heading\" data-id=\"a7aab00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crossborder travel is no longer a risk: it's a solution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69676c6 e-flex e-con-boxed e-con e-parent\" data-id=\"69676c6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ee77c elementor-widget elementor-widget-text-editor\" data-id=\"24ee77c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">In a volatile market, failing to consider used car flows across borders means missing out on opportunities and concentrating trade-in risks where markets can no longer absorb them. In contrast, a structured crossborder strategy, supported by reliable data, allows companies to capitalise on valuation differences between countries, balance volumes, and improve profitability. <\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"> <\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Implementation requires support and skills development for local teams, but the benefit is clear and two-fold: regaining control of remarketing and transforming market volatility into a competitive advantage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4f062c e-flex e-con-boxed e-con e-parent\" data-id=\"d4f062c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6354d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6354d3f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zcmp.eu\/K0eU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact our experts to explore this topic further<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The used car market is going through a period of real turbulence: increasing tensions, unstable prices, and constantly-evolving public policies. On the one hand, the rapid electrification of vehicle fleets, which is often supported by artificially high residual values \u200b\u200b(RVs) makes it difficult to absorb trade-ins. On the other hand, the popularity of certain engine [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[],"class_list":["post-26202","post","type-post","status-publish","format-standard","hentry","category-autobiz-insights-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>autobizInsights #20: How does Crossborder unlock remarketing performance? - autobiz Corporate<\/title>\n<meta name=\"description\" content=\"How does Crossborder unlock remarketing performance?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"autobizInsights #20: How does Crossborder unlock remarketing performance? - autobiz Corporate\" \/>\n<meta property=\"og:description\" content=\"How does Crossborder unlock remarketing performance?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"autobiz Corporate\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-05T15:31:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T16:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"324\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morgane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morgane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/\"},\"author\":{\"name\":\"Morgane\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#\\\/schema\\\/person\\\/485bc65fd8254553d07edeb3fabc42dd\"},\"headline\":\"autobizInsights #20: How does Crossborder unlock remarketing performance?\",\"datePublished\":\"2025-12-05T15:31:49+00:00\",\"dateModified\":\"2025-12-05T16:07:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/autobizInsight-20-Robin-Krouminsky-3.png\",\"articleSection\":[\"autobiz insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/\",\"name\":\"autobizInsights #20: How does Crossborder unlock remarketing performance? - autobiz Corporate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/autobizInsight-20-Robin-Krouminsky-3.png\",\"datePublished\":\"2025-12-05T15:31:49+00:00\",\"dateModified\":\"2025-12-05T16:07:05+00:00\",\"description\":\"How does Crossborder unlock remarketing performance?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/autobizInsight-20-Robin-Krouminsky-3.png\",\"contentUrl\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/autobizInsight-20-Robin-Krouminsky-3.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/autobiz-insights-en\\\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"autobiz insights\",\"item\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/category\\\/autobiz-insights-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"autobizInsights #20: How does Crossborder unlock remarketing performance?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/\",\"name\":\"autobiz Corporate\",\"description\":\"Leader europ\u00e9en de la cotation automobile et de la reprise\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#organization\",\"name\":\"autobiz Corporate\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo-autobiz.png\",\"contentUrl\":\"https:\\\/\\\/corporate.autobiz.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo-autobiz.png\",\"width\":320,\"height\":76,\"caption\":\"autobiz Corporate\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.autobiz.com\\\/en\\\/#\\\/schema\\\/person\\\/485bc65fd8254553d07edeb3fabc42dd\",\"name\":\"Morgane\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e0f9b527f8e40ec03010cd886256d05fbcd86ada6516ed5739cefb4da714fe4f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e0f9b527f8e40ec03010cd886256d05fbcd86ada6516ed5739cefb4da714fe4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e0f9b527f8e40ec03010cd886256d05fbcd86ada6516ed5739cefb4da714fe4f?s=96&d=mm&r=g\",\"caption\":\"Morgane\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"autobizInsights #20: How does Crossborder unlock remarketing performance? - autobiz Corporate","description":"How does Crossborder unlock remarketing performance?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/","og_locale":"en_US","og_type":"article","og_title":"autobizInsights #20: How does Crossborder unlock remarketing performance? - autobiz Corporate","og_description":"How does Crossborder unlock remarketing performance?","og_url":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/","og_site_name":"autobiz Corporate","article_published_time":"2025-12-05T15:31:49+00:00","article_modified_time":"2025-12-05T16:07:05+00:00","og_image":[{"width":324,"height":364,"url":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png","type":"image\/png"}],"author":"Morgane","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Morgane","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#article","isPartOf":{"@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/"},"author":{"name":"Morgane","@id":"https:\/\/corporate.autobiz.com\/en\/#\/schema\/person\/485bc65fd8254553d07edeb3fabc42dd"},"headline":"autobizInsights #20: How does Crossborder unlock remarketing performance?","datePublished":"2025-12-05T15:31:49+00:00","dateModified":"2025-12-05T16:07:05+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/"},"wordCount":668,"publisher":{"@id":"https:\/\/corporate.autobiz.com\/en\/#organization"},"image":{"@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png","articleSection":["autobiz insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/","url":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/","name":"autobizInsights #20: How does Crossborder unlock remarketing performance? - autobiz Corporate","isPartOf":{"@id":"https:\/\/corporate.autobiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#primaryimage"},"image":{"@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png","datePublished":"2025-12-05T15:31:49+00:00","dateModified":"2025-12-05T16:07:05+00:00","description":"How does Crossborder unlock remarketing performance?","breadcrumb":{"@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#primaryimage","url":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png","contentUrl":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2025\/12\/autobizInsight-20-Robin-Krouminsky-3.png"},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.autobiz.com\/en\/autobiz-insights-en\/autobizinsights-20-comment-le-crossborder-debloque-la-performance-remarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.autobiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"autobiz insights","item":"https:\/\/corporate.autobiz.com\/en\/category\/autobiz-insights-en\/"},{"@type":"ListItem","position":3,"name":"autobizInsights #20: How does Crossborder unlock remarketing performance?"}]},{"@type":"WebSite","@id":"https:\/\/corporate.autobiz.com\/en\/#website","url":"https:\/\/corporate.autobiz.com\/en\/","name":"autobiz Corporate","description":"Leader europ\u00e9en de la cotation automobile et de la reprise","publisher":{"@id":"https:\/\/corporate.autobiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.autobiz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/corporate.autobiz.com\/en\/#organization","name":"autobiz Corporate","url":"https:\/\/corporate.autobiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corporate.autobiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2022\/07\/logo-autobiz.png","contentUrl":"https:\/\/corporate.autobiz.com\/wp-content\/uploads\/2022\/07\/logo-autobiz.png","width":320,"height":76,"caption":"autobiz Corporate"},"image":{"@id":"https:\/\/corporate.autobiz.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/corporate.autobiz.com\/en\/#\/schema\/person\/485bc65fd8254553d07edeb3fabc42dd","name":"Morgane","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e0f9b527f8e40ec03010cd886256d05fbcd86ada6516ed5739cefb4da714fe4f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0f9b527f8e40ec03010cd886256d05fbcd86ada6516ed5739cefb4da714fe4f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e0f9b527f8e40ec03010cd886256d05fbcd86ada6516ed5739cefb4da714fe4f?s=96&d=mm&r=g","caption":"Morgane"}}]}},"_links":{"self":[{"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/posts\/26202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/comments?post=26202"}],"version-history":[{"count":0,"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/posts\/26202\/revisions"}],"wp:attachment":[{"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/media?parent=26202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/categories?post=26202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.autobiz.com\/en\/wp-json\/wp\/v2\/tags?post=26202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}